The Client
Barber Black is an already established barbershop based in Ploiesti, Romania. Although run by a group of young bloods, it is a place with an old soul, serving gents of all ages.
Keywords
Barber Shop / Brand Strategy / Brand Identity / Art Direction / Print Design
The Challenge
The rebranding for Barber Black ensued when its owner, the head barber, got in contact. He was looking to revamp the brand while retaining its authentic vibe.
The Solution
The new identity is much about its craft as it is about sophisticated, bold simplicity. A unified brand tailored for gents with a strong attitude. It captures an authentic barbershop experience reimagined in a black & white scene. It is one’s young retro-soul stepping into the contemporary funk. —(D)
