Brand strategist and designer based in Bucharest, helping businesses increase revenue, expand brand awareness, and earn happier customers.

Why, how & what

 
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First things come first.

Let’s get some off the plate.

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Do you think you can do it yourself?

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Do you want that logo bigger?

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Do you want it fast and cheap?

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Then you’re in the wrong place.

This is not for you so please click here.

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This is for those who value their business.

For those who care about their time and money.

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We believe in honesty and teamwork.

It’s the only way this two way street will work.

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Nothing is built without a solid foundation.

Builders call it planning.

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We call it Strategy.

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It’s a collaborative process.

Self-help books only take us so far.

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We use an integrated framework.

Idea. Concept. Design. Solution.

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It all starts with why.

Thanks, Simon.

 
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Scholars call it the road less stupid.

That’s for a good reason.

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It’s an inside out approach.

But people look from outside in.

 
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We make sure their time is worthwhile.

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We surface your business goals.

You have some numbers to hit, right?

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We uncover your customers’ needs.

The brand is not what you say it is.

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It’s what they say it is.

— Marty Neumeier

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We define your brand’s personality.

Think brand culture, users, voice, feeling, impact and X.

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Then we figure out how.

Every development needs a plan.

 
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We unlock your unique value proposition.

Differentiation in a marketplace is the holy grail.

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We define your brand’s look and feel.

You get a visual roadmap for further development.

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Now we’re ready to talk about what.

 
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Do you have a million problems?

We have a solution for each of them.